I actually set an alarm for 7 AM PST this morning—which is saying something—because I didn't want to miss the exact launch time of 's new . It’s packed with those right-this-minute effortlessly cool pieces—soft ruffles, flowy silhouettes, and that elusive "I just threw this on" vibe. Honestly, the pieces are so good no one will believe they're from H&M. I snapped up the , below, these white , and the Chloe-esque , above. I’d suggest pouncing before it disappears faster than my motivation after hitting snooze.