staud

 

Staud's summer collection just dropped, and the campaign has me mentally packing a bag. Shot somewhere tropical (my guess is Mexico!) with pineapples stacked high, coconuts cracked open curbside, and vegetable carts rolling by—it nails my laid-back, sun-drenched summer vibe. The clothes hit that sweet spot between relaxed and intentional: easy but striking separates, off-the-shoulder dresses, backless tops that play well with the heat. Everything looks like it belongs in a suitcase bound for anywhere humid and heaving with fun. I'm in! And packing this, this, this and this.