just cos

One of my most favorite stores in the world is COS (an acronym for Collection of Style). There's not a single one to be found in America, so it's one of the best things about shopping in Europe (namely London and Paris). It is H&M's upscale brand, offering well-made Celine, Carven and Marni-like silhouettes at very reasonable prices (i.e., less than 3.1 Phillip, for example). So, I was thrilled to hear the announcement this morning from H&M's CEO Karl-Johan Persson that the company plans to open a number of freestanding high-end COS-like shops in early 2013. The new brand is rumored to be more expensive than COS, but I am sure the stuff will be well worth it. In the meantime, check out COS's spring/summer lineup, plus some current (sharp, clean, cool) offerings. It might make you want to start planning your next trip across the pond.


Cynthia @ Go Chic or Go Home said...

All of the pieces are so classic - such clean lines. And the prices are quite fair for the quality of design. I wish they shipped to the US! Interested to see what the new stores are like.

Jodie said...

One of my absolute favourite brands I buy when in the UK. The white cotton shirts are a staple. The (small) kids range also has some cute things.

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